“Follow”
We realized that too often on shoots like these our team defaults to quantity. Shooting too much with too little of a vision. We were challenged by our pastor to, essentially, grow up. To plan on what story we were going to tell, and to stop being juvenile filmmakers depending on our knack for “making things work.”
We realized that creativity flows from structure. As do options. When you know where you are headed conceptually, it opens your eyes to things that take that concept even further.
For example, by good fortune, I happened to listen to our first week of “One Generation Away” from back in January. Cliff Barrows, an enormous juggernaut in the faith, came to pray over our new campus opening up in Blakeney. Again, by good fortune and most definitely the Lord’s grace, he quoted an old hymn when speaking to the dedication of our new building. It worked. On a variety of levels. It worked for the video we were building, and I knew that because of the discussion and planning we established before production began.
From now on that will be common practice for our team, asking this question:
“What is the win?”
Is it hype? Inspiration? Emotional engagement? Practical application of scripture? Know what you’re trying to accomplish. One piece can’t be everything. So, establish the win.
Click here to view our script for the “Follow” video.
- Jared
